Ad-Blocking Software Costs Businesses Billions
Ad blockers are taking a pretty substantial chunk of businesses' revenue, according to a report by a company that profits from the issue.By Leah Becerra | August 20, 2015
Ad blocking software costs businesses billions of dollars each year.
Adobe and PageFair, a firm which makes money off dealing with the troubles ad blockers have created, released a study that claims this year alone websites will miss out on $21.8 billion dollars due to ad blockers hiding otherwise profitable content. (Video via Adblock Plus)
Now let's take a moment to agree on something: Advertisements can be really annoying. But in many cases the annoyance is actually paying for the material you're trying to see.