(Image source: YouTube / mittromney)

BY NATHAN BYRNE

ANCHOR MEGAN MURPHY


So much money. So many ads. So much for that plan?

The nonpartisan Center for Responsive Politics shows an estimated $6 billion spent on ads for federal races in 2012. That’s up from about $5 billion in 2008 — making it the most expensive in U.S. history.

And according to the Los Angeles Times, that doesn’t even include the tens of millions of dollars spent that don’t have to be reported to the Federal Election Commission — like issue ads and tax-exempt voter outreach.

But it certainly includes TV ads — which dominated airwaves and fattened bottom lines at media companies. And analysis from the Wesleyan Media Project shows more than a million ads went on the air this election cycle.

A writer for the Washington Post says President Obama’s campaign sponsored half the commercials aired … buying cheaper ad time than its rivals and taking advantage of discounts available to candidate committees under federal law. Romney … relied primarily on the Republican Party and outside groups, which generally pay higher prices for airtime.”

Money well-spent? In a game where winner takes all, it’s easy to justify. But the record-breaking price tag has some people questioning the expense.

One blogger writes “...it could be better spent on education, rebuilding our infrastructure, and aiding those in need …  there should be a cap … to prevent waste and also to limit the ability of money to buy an election. It is also an issue of really messed up priorities … while 1 in 4 children go hungry every day in the United States of America.”

Another driver of dollars? The Globe and Mail says Super PACs pumped a projected $1 billion into this year’s election.

$6 Billion Highest Ever Spent on Political Ads

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Nov 7, 2012

$6 Billion Highest Ever Spent on Political Ads

(Image source: YouTube / mittromney)

BY NATHAN BYRNE

ANCHOR MEGAN MURPHY


So much money. So many ads. So much for that plan?

The nonpartisan Center for Responsive Politics shows an estimated $6 billion spent on ads for federal races in 2012. That’s up from about $5 billion in 2008 — making it the most expensive in U.S. history.

And according to the Los Angeles Times, that doesn’t even include the tens of millions of dollars spent that don’t have to be reported to the Federal Election Commission — like issue ads and tax-exempt voter outreach.

But it certainly includes TV ads — which dominated airwaves and fattened bottom lines at media companies. And analysis from the Wesleyan Media Project shows more than a million ads went on the air this election cycle.

A writer for the Washington Post says President Obama’s campaign sponsored half the commercials aired … buying cheaper ad time than its rivals and taking advantage of discounts available to candidate committees under federal law. Romney … relied primarily on the Republican Party and outside groups, which generally pay higher prices for airtime.”

Money well-spent? In a game where winner takes all, it’s easy to justify. But the record-breaking price tag has some people questioning the expense.

One blogger writes “...it could be better spent on education, rebuilding our infrastructure, and aiding those in need …  there should be a cap … to prevent waste and also to limit the ability of money to buy an election. It is also an issue of really messed up priorities … while 1 in 4 children go hungry every day in the United States of America.”

Another driver of dollars? The Globe and Mail says Super PACs pumped a projected $1 billion into this year’s election.

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