(Image source: Chicagoist)

BY MICHAEL COLLINS AND BRICE SANDER

With less than a week to go until the Super Bowl, corporate giants are set to roll out some of their most expensive ad campaigns.

To kick off the launch of the 2012 CR-V, Honda took it back to the ‘80s- creating a ‘Ferris Bueller’ send-up with original star Matthew Broderick. (Honda)

A 10-second teaser for the spot racked up more than 4 million views before the full length commercial went up online Monday. While some find the ad a little disappointing- Broderick plays himself, not Ferris- the Chicago Sun Times says job well done.

“ ... you have to give kudos to Honda for making such a big splash prior to Super Bowl Sunday, when we’ll no doubt once again see a bunch of ads featuring talking or comic animals, men suffering blows to the crotch, people you wouldn’t expect to listen to hip-hop listening to hip-hop and women getting wet and/or doing something in slow motion.”

And Honda’s not the only car company releasing a movie-themed ad.

Twilight fans can also expect some blood-sucking fun from Audi. The auto maker takes inspiration from the hit franchise with a vampire-themed commercial for the new S7. (Audi)

Entertainment Weekly explains why companies are keen on borrowing from Hollywood this year.

“Super Bowl commercial aficionados will recall that last year’s Star Wars-themed Volkswagen commercial — in which a little boy in a Darth Vader costume uses Jedi mind tricks to start his dad’s Passat — became a web sensation, with 8 million people watching the ad online before it actually aired during the game.”

Coca-Cola gets in on the nostalgia game, too- bringing back its iconic polar bears. And USA Today says they’re going high tech.

“The bears, appearing to watch the game, will respond in real time to the real game's action, such as touchdowns, turnovers, bad calls and even commercials for other brands.”

ABC explains why other advertisers, like GoDaddy.com and Dorito’s, are joining Coke in integrating social media into their ads.

DAVID MUIR: “The ads this year will try to reach out to your technology, because it’s estimated 60% of viewers will have a second screen in their hand- their smart phone.”


That’s just a preview of all the ads you’ll see Sunday. Average cost for a 30-second spot? $3.5 million.

 

 

2012 Super Bowl Ad Preview

by Brice Sander
0
Transcript
Jan 31, 2012

2012 Super Bowl Ad Preview

 

(Image source: Chicagoist)

BY MICHAEL COLLINS AND BRICE SANDER

With less than a week to go until the Super Bowl, corporate giants are set to roll out some of their most expensive ad campaigns.

To kick off the launch of the 2012 CR-V, Honda took it back to the ‘80s- creating a ‘Ferris Bueller’ send-up with original star Matthew Broderick. (Honda)

A 10-second teaser for the spot racked up more than 4 million views before the full length commercial went up online Monday. While some find the ad a little disappointing- Broderick plays himself, not Ferris- the Chicago Sun Times says job well done.

“ ... you have to give kudos to Honda for making such a big splash prior to Super Bowl Sunday, when we’ll no doubt once again see a bunch of ads featuring talking or comic animals, men suffering blows to the crotch, people you wouldn’t expect to listen to hip-hop listening to hip-hop and women getting wet and/or doing something in slow motion.”

And Honda’s not the only car company releasing a movie-themed ad.

Twilight fans can also expect some blood-sucking fun from Audi. The auto maker takes inspiration from the hit franchise with a vampire-themed commercial for the new S7. (Audi)

Entertainment Weekly explains why companies are keen on borrowing from Hollywood this year.

“Super Bowl commercial aficionados will recall that last year’s Star Wars-themed Volkswagen commercial — in which a little boy in a Darth Vader costume uses Jedi mind tricks to start his dad’s Passat — became a web sensation, with 8 million people watching the ad online before it actually aired during the game.”

Coca-Cola gets in on the nostalgia game, too- bringing back its iconic polar bears. And USA Today says they’re going high tech.

“The bears, appearing to watch the game, will respond in real time to the real game's action, such as touchdowns, turnovers, bad calls and even commercials for other brands.”

ABC explains why other advertisers, like GoDaddy.com and Dorito’s, are joining Coke in integrating social media into their ads.

DAVID MUIR: “The ads this year will try to reach out to your technology, because it’s estimated 60% of viewers will have a second screen in their hand- their smart phone.”


That’s just a preview of all the ads you’ll see Sunday. Average cost for a 30-second spot? $3.5 million.

 

 

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