2 Bankruptcies Later, It Appears People Still Eat Twinkies
A Twinkie turnaround leaves Hostess Brands planning to go public.By Katie Link | July 5, 2016
There are a lot of things that Twinkies are not — healthy, filling, naturally colored. But despite their faults, Twinkies are currently killing it.
More specifically, Hostess Brands is killing it. The parent company of the snack food announced plans to go public Tuesday, and experts predict the cakemaker is worth north of $2 billion.
But it's been a bit of a bumpy ride for the sweets company. In the years since you last ate a Ding Dong, Hostess has filed for bankruptcy twice. Once in 2004 and again in 2012.