Paper Cut: Victoria's Secret Is Done With Catalogs
Victoria's Secret is axing its print catalog and several of its collections, including swimwear, casual clothing and shoes.By Melissa Prax | May 25, 2016
Don't expect to get a Victoria's Secret catalog in the mail this year; the company is ditching its paper promotion.
Testing in several regions showed the catalogs just weren't the way into buyers' hearts — or wallets. They hardly added to sales and cost $150 million annually, so instead, Victoria's Secret will be launching a heftier digital side.
This decision comes soon after Victoria's Secret announced it was axing several collections, including its swimwear line, casual clothing and shoes. The move has laid off around 290 people.