Powdered Alcohol Gets Thumbs-Up From U.S. Regulators
The U.S. Treasury's Alcohol and Tobacco Tax and Trade Bureau has approved powdered alcohol for retail. This probably won't end well.By Matt Picht | April 19, 2014
The same government that won't let us have commercial drones or home DNA testing kits has made yet another brilliant regulatory decision. The U.S. Treasury's Alcohol and Tobacco Tax and Trade Bureau has just approved — wait for it — powdered alcohol.
A Bevlaw blogger first spotted the application, which approves seven different varieties of powdered alcohol. The blogger writes, "I am not astonished that this is a real product — but I am absolutely astonished that this is approved. ... The person that pushed this through must be very patient or lucky." (Via Lehrman Beverage Law)
Powdered alcohol isn't a totally novel concept — in 2007, food technology students in the Netherlands came up with Booz2Go, a just-add-water powder which could turn any drink into an alcohol. (Via YouTube / Diagonal Line)