The NFL teamed up with the Ad Council and advertising company R/GA to create this moving message about love, which was released on Valentine's Day.
It's part of the ongoing campaign Love Has No Labels, which challenges people to examine their biases of what love looks like. It "features all forms of love — friendships, families and romantic relationships — across race, religion, gender, sexuality, ability and age."
The campaign's website includes a quiz you can take to learn about your internal bias. It claims that by being aware of it, we can end bias.
Love Has No Labels first launched in 2015 with a video and message that said, "Many of us unintentionally make snap judgments about people based on what we see."
So, it removed what we see.
Learn more about Ad Council's mission to promote diversity and inclusion here.