Italian fashion house Dolce & Gabbana couldn't care less about criticism it's received for supporting first lady Melania Trump.
Now, the fashion brand is turning backlash its received into a mock fashion campaign it's calling #BoycottDolceGabbana.
It's even gone so far as to create boycott T-shirts that will sell for almost $250.
Plenty of other designers — including Marc Jacobs, Tom Ford and Zac Posen — have stated they won't dress Trump.
Though, in some ways, those choices are irrelevant because first ladies aren't technically supposed to accept free clothes from designers. So Trump can purchase whatever she likes.
Dolce & Gabbana's support could mean even more now that Trump is living in the White House — a place her fashion choices will be a lot more visible.
Case in point: In all of the photos of her moving in, she's wearing — what else — a top by Dolce & Gabbana.