Patagonia Donates $10M Of Black Friday Sales To Environmental Causes

November 29, 2016

A few days before Black Friday, Patagonia announced they'd be donating 100 percent of their global proceeds on that day to local environmental charities. Yeah, 100 percent. According to a blog post written by CEO Rose Marcario they expected to make about $2 million. Instead, they made $10 million. That's a lot of green. (Pun intended.)

The company also donates money to environmental charities throughout the year, giving 1 percent of their profits year-round. 

Way to use this:

via Giphy

To do more for this:

via Giphy