Bisquick Made Pancakes And Waffles Political And Some People Are Having None Of ItBy Micheala Sosby | October 9, 2016
Brands love to piggyback off of what's trending, and sometimes that humanizes them and makes them #relatable. But it's probably-definitely-not a good idea to make the presidential debate all about pancakes and waffles right after a candidate's sexual assault allegations come to the forefront because of leaked tapes.
Bisquick's mentions got sticky when it decided to juxtapose Sunday's debate between Donald Trump and Hillary Clinton with #PancakesvsWaffles.
But actually Bisquick has been marketing the #PancakesvsWaffles thing since the first presidential debate.
Overall, people don't quite understand why Bisquick tried to make something very serious seem very silly.
@Bisquick You think the election is a joke? I'll never buy your product again. Very poor taste.— Mitchell Holder (@mitchellholder) October 10, 2016
Dear @Bisquick. Sit this one out. I get it. The debate's a promo opportunity. But not today not today. Get off my twitter feed.— John L. (@North_Northwest) October 10, 2016