iPad Reigns Supreme
In 2011, aka, the ‘Year of the Tablet,’ developers are rolling out new tablet computers every month, and new research points to Apple as still dominating the market.
New information from market research firms Forrester and Gartner point to Apple having a stranglehold in the world of tablet computers and it appears they have no intentions of letting go anytime soon.
According to Gartner, Apple’s iOS platform (iPad and iPhone) will account for 69% of the market this year and 64% in 2012. Remarkably, in the middle of a supposed recession, Apple has sold more than 15 million iPads since last April and already a half a million iPad 2 since their inception.
Forrester forecasts that in 2011, Apple’s iPad 2 will claim a staggering 80% of the tablet market share.
Why does Apple have such a commanding presence? One reason lies in their product strategy surrounding in-store service.
‘Consumers are not only comparing feeds and speeds; there’s also a human factor. The humans working in the Apple Store will have a huge impact teaching consumers about the iPad and how to use it.’
The process of buying your iPad at the Apple Store or taking to get it fixed is a drastically different experience to searching for these new tablets in the back shelves of Best Buy.
Another reason for Apple’s dominance? Lack of a legit competitor.
A writer for the NY Times pulls no punches in breaking down Forrester’s research – claiming that iPad challengers have ‘flawed product strategies.’
Whether the new tablets are ‘too expensive, ‘sold in the wrong stores,’ or ‘not distinguished enough,’ David Pogue from the Times believes the real reason for the iPad’s newest competitor, the Blackberry Playbook, lies somewhere other than strategy.
From a design standpoint, the Playbook seems sound enough and its Blackberry Bridge wireless connection makes it a big hit with corporate network administrators.
The problem according to Pogue is the Playbook is lacking apps that should be inherent to the tablet like say … EMAIL! Popular apps also missing on the Playbook include a video chatting service, a GPS app or a calendar service.
Blackberry is working on an all-new app store for the Playbook because no existing apps run on the device. With nearly 34% of mobile users spending at least one full hour immersed in apps on their devices, that seems like kind of an issue.
How can you expect to compete with a dynasty (and Apple can be considered one given its track record of the past decade) when your ‘cutting-edge’ device does not have the basic tablet features?
In Pogue’s words, this newest competitor has “too many features that live only in R.I.M.’s playbook — and not enough in its PlayBook.”
More proof that in the tablet market of right now it’s Apple’s world and everyone else is just living in it.