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How Twitter and TV Became BFFs

Posted by Courtney Lewis
Aug 8, 2013

It looks like Twitter and TV are on the road to becoming best friends... at least when it comes to ratings. It’s long been speculated that an increase in tweets would drive up viewership but until now we’ve had little proof to back that up. A new study by Nielsen shows for the first time there is in fact a link between Twitter activity and a show’s popularity. The question was not only to see if Twitter conversations caused viewers to tune-in but also if increased broadcast tune-in led to a spark in Tweets sent across the social networking site. The answer? Both. According to Nielsen’s “Twitter Causation Study,” the volume of tweets related to a particular broadcast...

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How the Newsy Softball Team Became A Co-Ed League Dynasty

Posted by Kyle_Luke
Jul 25, 2013

It takes heart, lots (and lots) of heart to rise from the depths of the co-ed Columbia Softball League.  But that's what Newsy had and that's exactly what they did.     Here's the story of how a team of reporters, anchors and producers became a softball dynasty.

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Why Foursquare’s New Check-In Ads Are On Point

Posted by CourtneyLewis
Jul 18, 2013

Ads are headed to Foursquare. But these aren’t just your typical mobile banner ads. The social network centered around check-ins and recommendations is using its foundation to target users in a different way — their location. Until now, the social media app has been largely ad free making experts skeptical of just how the social network would monetize its service.  A writer for The Verge notes there’s a twist to the strategy, and it’s a smart one. The ads are more visual, coming in the form of a popup that appears after a user checks into a location. Based on location, a user will then be presented with a relevant suggestion or coupon. So who’s buying into these new ads?...

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Newsy Making News With Full-Length Newscast on Net2TV’s Portico TV Service

Posted by Alexandra Wharton
Jun 27, 2013

(BusinessWire) June 27, 2013 — Net2TV Corporation is teaming up with Newsy, the leading independent online and mobile  video  news service, to deliver a television newscast on its free, cloud-based Portico TV service. The 30-minute “Newsy in 30” program will feature world and domestic news, politics, science, health, entertainment and sports. The program will be updated several times each day as news stories break. “Newsy in 30” is available exclusively on the Portico TV service and can be accessed on Philips Smart TVs and Roku devices beginning in July. Newsy delivers the news through multisource videos that typically are two minutes in length. Under this agreement,...

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Instagram: More Than Lattes, Selfies and Sunsets?

Posted by Courtney Lewis
Jun 27, 2013

Fifteen second videos, 13 new filters and a ‘Cinema’ feature. These are the upgrades to Instagram that quickly transformed the beloved photo-sharing app into a video-sharing phenomenon. According to TechCrunch, Instagrammers have shared 16 billion photos to date, and PC Magazine reports that within 24 hours of Thursday’s announcement, the app saw over 5 million video uploads.  The update is more than just videos with filters; it opens up a completely fresh opportunity for brands and news organizations. It’s the biggest change Instagram’s made since its debut nearly three years ago. Facebook is already the second most popular place to watch video on the web; and with...

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Newsy Helps MSN Editors in Real Time to Deliver Custom Online and Mobile Video News

Posted by Alexandra Wharton
Jun 18, 2013

(PRWEB) June 18, 2013 — Newsy, the award-winning multisource online and mobile video news provider, announced a long-term editorial relationship with MSN to deliver customized video news to the millions of people who visit MSN each month. Topics include breaking news, politics, entertainment, crime, tech and science. The Newsy and MSN editorial teams will collaborate around the clock to identify and offer relevant news with a fresh take. This integration will help Newsy's and MSN’s editorial teams provide hundreds of engaging, advertising-friendly videos to the expansive MSN network per month. Newsy is the premier and pioneering provider of breaking multisource online and...

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