Facebook's Foray into Mobile

Posted by Marian McMillon
Feb 11, 2012

Upon dropping its S-1 to file for an IPO last week, Facebook revealed one of its top concerns : monetizing its mobile traffic.  Approximately $3.14 billion of Facebook's revenue came ... more »

Local Retailers Face New Threat

Posted by mmcmillion
Dec 13, 2011

  A recent ComScore study found that people are using their smartphones to purchase things even while their computers are in reach. Popular mobile purchases are not limited to item ... more »

Mobile Becomes its Own Line Item on Ad Budgets

Posted by Rosa_Sow
Nov 8, 2011

  eMarketer's recently released ' Mobile Advertising and Marketing' report tells the story of an industry approaching maturity. Adoption rates for smartphones and other ... more »