(PRNewswire) June 20, 2012 — blinkx, the world’s largest and most advanced video search engine, today announced a partnership with Newsy (www.newsy.com), the network for multi-source, multi-platform video news, to give blinkx users access to breaking news clips covering everything from international politics to hot Hollywood gossip. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with Newsy.
With so many competing news outlets across TV and the Web vying for viewers’ attention, blinkx and Newsy will draw from a multitude of reliable sources to ensure viewers get the real story. Newsy aims to give the viewer a broader view, both in content and perspective, of the fragmented news cycle, placing varied viewpoints from MSNBC to Fox News, as well as distinct headlines from TechCrunch to TMZ, side-by-side. A diverse editorial team thoroughly researches each story from multiple sources from every medium, synthesizing a final piece with a unique and fresh perspective which not only details the news, but also analyzes the differences in how it is being reported elsewhere. blinkx users will now be able to search and share up-to-date videos from this vast news library.
"With more and more viewers switching off cable and turning to the Web for news video, we're very excited to partner with Newsy to offer our users access to such well-researched coverage," said Julia Blystone, CMO, blinkx. "Newsy covers a terrific breadth of stories, and offers a unique service which enables users to compare bias by highlighting nuances in reporting.”
"We analyze perspectives from multiple sources and wrap these views into snack-sized videos - offering audiences a broader view of the news, in a concise format,” said Jim Spencer, president of Newsy. "Partnering with blinkx is a great opportunity for Newsy to bring our professionally produced news clips to a wider audience, allowing viewers to search and discover exactly the kind of news they want from our wealth of diverse clips."
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
Newsy is a multisource video news service that analyzes the world's news coverage - highlighting the key differences in reporting. Through short videos available on the web and mobile devices (Nokia, iPad, iPhone, Android, Blackberry and Kindle Fire), Newsy accelerates the understanding of how a news story is covered. Newsy has won an Appy Award, a Davey Award and a W3 Award for its apps.