Newsy Blog Home

A Look At Who’s Winning The World Cup (Off The Field)

Posted by Sapna Khatri
Jul 10, 2014

The FIFA World Cup is the biggest single-event sporting competition in the world AKA the biggest single-event advertising platform in the world. With millions of fans that span the globe, all coming together for a month-long tournament, its momentum is hard to beat. While avid sports fans may tune in because of their sheer love for the sport, others become fans thanks to the hype.   And what complements hype better than advertising? Whether its global brands or local businesses, everyone is seen embracing the World Cup 2k14 spirit. We’ve compiled a list of this year’s World Cup marketing scoreboard leaders so far:   Coca-Cola The iconic beverage brand is...

Read

Humans vs. ‘Bots’: A Look At Who Wins At Engagement On Social Media

Posted by Courtney Lewis
Jun 5, 2014

Ever wonder if there’s a real person behind those tweets you’re reading? Well, we now have a little bit of insight. The Nieman Journalism Lab took a look at how several news organizations go about managing their Facebook and Twitter accounts. Joseph Lichterman at Nieman Lab breaks down the findings giving us a little insight into the implications of tweets written by humans vs. an automated feed of headlines.   He spoke with social media editors at the Associated Press, CNN, The New York Times and USA Today along with several others. The consensus was pretty clear among the group: humans are simply better at engagement than your average ‘bot.’  ...

Read

Springtime Newsy Press And Awards

Posted by Alexandra Wharton
Apr 27, 2014

  Check out recent accolades and press coverage for Newsy:    Edward R. Murrow Regional Awards:  http://www.rtdna.org/content/2014_region_5_murrow_winners#.U16DjK1dVec   Finalist for EY 'Entrepreneur of the Year' Award: http://www.ey.com/US/en/About-us/Entrepreneurship/Entrepreneur-Of-The-Year/CM_article_finalists   Pew Research's State of the Media: http://www.journalism.org/2014/03/26/developments-in-online-news-video-content/   The Guardian: http://www.theguardian.com/technology/2014/mar/26/best-news-apps-iphone-ipad-android?CMP=twt_gu  ...

Read

The Power of Picture In Your Tweets

Posted by Courtney Lewis
Mar 28, 2014

Social media engagement. It’s something we all strive for, but just how do we get there? We all know photos and videos add a little something extra, but exactly what are they doing for your brand? Well, Twitter may now have the answer. The social media company recently conducted research to find out exactly what ‘fuels a Tweet’s engagement’. Twitter’s data scientist Douglas Mason analyzed millions of Tweets sent by verified accounts to determine what resonated with users. The study looked at several categories including government, music, news, sports and TV.   The study looked specifically at tweets that had the following added elements:   + photos +...

Read

Check Out Newsy's Panel at SXSW

Posted by Alexandra Wharton
Mar 20, 2014

  Newsy President Jim Spencer and Waywire CEO Steve Rosenbaum took to the SXSW stage to enlighten the audience about curation. Topics included some history of curation (it's actually been practiced for decades) - how curation has become mainstream for various industries - and of course some tips for best practices.    With some newshounds in the audience, curating news for both text and video was discussed. News curation advances the understand of news and offers context with convenience.   With ever increasing news sources, people crave an independent broker to select the best stories and present them in easy-to-consume news bites. By combining the wisdom of human...

Read

Everything You Need To Know About Upfronts 2014

Posted by Kyle_Luke
Mar 3, 2014

From the end of "Must See TV" to FOX and whatever the hell "Eventizing" is, here's our resident TV expert/nerd/guy who predicts what will and won't work, Brice Sander breaking down the 2014 Upfronts.    

Read
Newsy
www2